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Pearls Store is a Sole proprietorship company incorporated in the Lahore, Pakistan.
This Master Privacy Notice (the “Notice”) describes how we collect, process, use and disclose your personal data as a “data controller”, when you contact us, use our services or interact with our platforms including websites and mobile apps (together “Platforms“). As a “data controller” we determine how we collect and use the personal data that we obtain from you. “Personal data” means any information that relates to an identified or identifiable individual.
In addition to this Notice, supplemental privacy terms or provisions (“Supplemental Privacy Terms”) may apply to a particular service that we provide to you or to a particular Platform or to a particular country of operations. Please make sure you read any Supplemental Privacy Terms carefully as they will supersede any terms of this Notice in respect of the service or Platform or country to which they relate.
We are committed to adopting the highest standards of protection when it comes to how we collect, use and safeguard your personal data, and have accordingly developed this Notice, which:
This Notice also applies if you contact us, whether online or through our call centres, or we contact you about our Services.
When you register for any of our Services, browse our Websites, use our Mobile Apps or connect to our Wi-Fi networks that we provide in our locations, you may be asked to provide certain personal data. When you receive any of our Services, use our Platforms or otherwise interact with us, we may also automatically collect certain personal data with or without your consent pursuant to applicable laws and regulations. The personal data that we collect will depend on the Service that you are using. We may collect the following information from you:
When you register to our Services:
When you shop with us in-store or visit our showrooms:
When you shop with us online, browse our Websites, use our Mobile Apps, or connect to our Wi-Fi networks:
When you use any of our loyalty program(s)
When you contact us or we contact you, or you take part in promotions, competitions, surveys or questionnaires about our Services:
When you use our Services:
We may collect demographic information and details about your preferences when you use our Services and/or products in order to be able to better tailor these Services and/or products to particular groups of individuals.
This information may include your nationality, age, gender and interests. We may collect this information when you purchase the Services/products or through the use of video imaging. Where required by applicable law, we will only use such data in an anonymised and aggregated format. For further information about aggregate data, see section 11.
Other sources of personal data
We may also obtain your personal data from other sources, such as specialist companies that supply information, online media channels, our partners and public registers. We may collect the following types of personal data about you from other sources: contact details, credit history, purchases, interests, preferences, or other types of procured or publicly available information. This other personal data helps us to:
(a) review and improve the accuracy of the data we hold; and
(b) improve and measure the effectiveness of our operations, marketing communications, including advertising.
We may be required by law to collect personal data about you or as a consequence of any contractual relationship we have with you, or where you have given your consent (if we expressly ask for consent to process your personal data for a specific purpose).
If you choose not to provide your personal data to be used in accordance with this Notice, you will still be able to visit our Platforms, but you may not be able to access certain options, products or services, and in some cases, we may not be able to fulfil a service you request.
We may use or process your personal data for the following purposes:
To make our Services available to you
We use your personal data to provide the Services you have requested, including:
This is so we can provide the services to you in line with our contractual obligations to you.
To personalise your experience
We may use your personal data to personalise the marketing messages we send to you and to make them
more relevant and interesting. We may use your personal data for this purpose in the following ways:
those of our suppliers and partners. As part of this, online advertising may be displayed on our Websites and on other organisations’ websites and online media channels. We may also measure the effectiveness of our marketing communications and those of our suppliers and partners;
To contact and interact with you
We may use your personal data when we communicate with you to:
To manage and improve our day-to-day operations
We analyse information about how you use our Services to:
We may share your personal data with third parties under the following circumstances:
Our Affiliates
We may share the personal data collected by any of our Affiliates with our other Affiliates for the purposes listed above.
Retail Partners
We may share your personal data with other companies that sell products through our Services (“Retail Partners“). We work closely with a number of trusted partners with whom we need to share information to
help provide our services. For example, when you shop online or in-store we will give the relevant Retail
Partner your name, contact details, and address so that they can deliver your items.
Service Providers
We work with carefully selected Service Providers that carry out certain functions on our behalf. These include,
for example, companies that help us with technology services, storing and combining data, processing payments and delivering orders. We only share personal data that enables our Service Providers to provide their services.
Some of the Service Providers we work with operate online media channels, and they place relevant online advertising for our products and services, as well as those of our suppliers and our Retail Partners, on those online media channels on our behalf. For example, you may see an advert for our products and services when you use a particular social media site.
Marketing, Security & Analytics Partners
We may share your personal data with third party marketing, security and analytics service providers to help us market, secure and understand the use of the Services and our Platforms.
Other
We may share personal data with other organisations in the following circumstances:
We are committed to protecting the information you provide to us. We maintain physical, technical, and organisational safeguards to secure your personal data from unauthorised access, improper use or disclosure, unauthorized modification or unlawful destruction or accidental loss. We limit access to your personal data to those employees, agents, contractors and other third parties who have a responsibility towards your personal data and only on a need-to-know basis. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. Other safeguards that we will use to safeguard your personal data include:
While we will do our best to ensure the security and protection of your personal data, the security of your personal data will depend in part on the security of the computer and/or mobile that you use to communicate with us, and the security measures you use to protect your user ID and passwords. To ensure that your personal data is kept safe at all times, please take appropriate measures to protect your user ID and passwords, and any other information that is necessary to use our Platforms.
We operate channels, pages and accounts on some social media sites to inform, assist and engage with customers. We monitor and record comments and posts made on these channels about us so that we can improve our services.
The Group is not responsible for any information posted on those sites other than information we have posted ourselves. We do not endorse the social media sites themselves or any information posted on them by third parties.
We keep records for as long as required to a) manage purchases, bookings, memberships and provide any other relevant products or services anticipated by this Notice, including keeping you up-to-date with our marketing and managing the platform; b) personalise the products, services and communications with you; c) comply with applicable record retention legal requirements. When deciding how long to keep your personal data after our relationship with you has ended, we take into account our legal obligations and regulators’ expectations.
If you wish to request that we no longer use your information to provide you services, you may contact us in accordance with Section 13.
However, we will retain and use your registration information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
All marketing communications we send to you will provide you with a way to withdraw your consent to future marketing. If you no longer wish to receive promotional materials you may opt-out from receiving these communications or change your account settings, this will remove you from marketing lists.
Please note that if you unsubscribe from marketing communications you will still receive operational and service messages from us regarding the services or products you bought from us and responses to enquiries made to us, We may hold your details on a suppression list so we don’t send you marketing communications in the future.
We use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalise and improve your customer experience as you use our Websites and Mobile Apps and to provide you with relevant online advertising. Cookies are small data files that allow a website or Mobile App to collect and store a range of data on your desktop computer, laptop or mobile device.
Cookies help us to provide important features and functionality on our Websites and Mobile Apps, and we use them to improve our customers’ experience. For example, we use Cookies to do the following:
Cookies allow us to improve the way our Websites and Mobile Apps work so that we can personalise your experience and allow you to use many of their useful features. For example, we use Cookies so we can remember your preferences and the contents of your shopping basket when you return to our Websites and Mobile Apps.
Cookies can help us to understand how our Websites and Mobile Apps are being used, for example, by telling us if you get an error messages as you browse. These Cookies collect data that is mostly aggregated and anonymous.
Deliver relevant online advertising
We use Cookies to help us deliver online advertising that we believe is most relevant to you on our Websites and other organisations’ websites.
Cookies used for this purpose are often placed on our Websites by other organisations, and always with our permission. These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our Websites and on other organisations’ websites. You may also see adverts for other organisations on our Websites.
To help us to deliver online advertising that is relevant to you, we may also combine data we collect through Cookies in the browser of your desktop computer or other devices with other data that we have collected (e.g. Loyalty program).
Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.
We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent you.
You can use your browser settings to accept or reject new Cookies and to delete existing Cookies. You can also set your browser to notify you each time new Cookies are placed on your computer or other device.
If you choose to disable some or all Cookies, you may not be able to make full use of our platforms. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use some of our products and services that require you to sign in.
We may aggregate personal data (as set out in this section 11) and remove any identifying elements in order to analyse patterns and improve our marketing and promotional efforts, to improve our Services, to analyse Platform use, to improve our content and product offerings, and to customise our Platforms’ content, layout, products and services, and we may appoint third parties to do this on our behalf, as set out above.
We gather certain usage information like the number and frequency of visitors to our Platforms. This information may include which webpage you just came from, which webpage you next go to, what browser you are using, your device and your IP address. We only use such data in the aggregate. This collective data helps us to determine how much our customers use parts of our Platforms, and do research on our users’ demographics, interests, and behaviour to better understand and serve you.
If you use buttons on our Platforms linked to social media or similar sites (for example “Like” and/or “Share” buttons), content from our Platforms may be sent back to that other website or service and, depending on your privacy settings, may be privately or publicly visible (for example to friends, followers, or generally to anyone who has access to your profile page).
We may also use demographic information and details about your preferences that we collect when you use our Services and/or our products, in aggregate form, to help us determine which customers use certain services and products, and to allow us to tailor these services/products and our marketing to specific user demographics and interests.
We may share aggregate and anonymised information with our Affiliates, business partners and third parties to improve our Services and our marketing practices.
Under certain circumstances and under certain applicable data protection laws, you may have the right to:
You may also lodge a complaint with your local data protection authority, where applicable. If you are concerned that any of the information, we hold about you is incorrect, or out of date, please write to us in accordance with Section 13 to report your concerns and we will take appropriate steps to amend our records.
Please note that we may require additional information from you to respond to your requests or to confirm your identity.
If you have any questions about this Notice or if you become aware of any mishandling or breach of your personal data while using our Services, please visit our Contact Us page and select ‘Contact Privacy Office’ to submit your inquiry. write to the Ehsan Khan, St. No. 8, H. No. 4, New Shalimar Colony, Lahore. We will endeavor to respond to your concerns as soon as possible.
We may update this Privacy Notice from time to time and will endeavour to communicate changes to registered users. All changes will become effective when posted unless indicated otherwise. If we are going to use your personal data in a manner different from that stated at the time of collection, we will notify you. Please review this Privacy Notice and all Supplementary Privacy Terms periodically for changes.
Our Platforms may contain links to other websites or platforms operated by third-party organisations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policies of the third party organisation carefully before providing any personal data on a website or platform as we do not accept any responsibility or liability for websites or platforms of other organisations.
Our platforms are not directed towards children. If you are providing personal data of children, you are providing us your affirmative parental consent as the legal parent or guardian to collect, use and process the information of the child, consistent with this Notice.
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